An open house is like a product demonstration; no one can blame buyers for wanting to see what you’re selling before committing. With so much shopping happening digitally these days, there’s no reason real estate sales should be any different.
Virtual open houses are one tool real estate agents can use to make this happen. There are compromises; images can only offer an approximation of reality and you lose the possibility of establishing direct contact with customers. However, there are enough benefits to make virtual open houses worth the investment.
You will reach a larger part of the market
Digital advertising obviously has a wider reach than its physical counterpart. If a buyer isn’t in your neighborhood, they may skip over the ad because coming to see it is too far away. If there’s a virtual open house, where they don’t have to leave their current home to see a new one, their decision could swing the other way.
You will eliminate the most interested parties
Even if you want to increase the awareness of your ads, in the end, there can only be one buyer. Virtual open houses can be a useful tool for quickly weeding out serious shoppers from window shopping.
Say someone attends a virtual open house and likes what they see. The next logical step? Come see the property in person. By arranging a virtual tour first, you will only have to deal directly with parties who have a motivated interest in buying.
It’s more convenient for buyers and sellers
In the past two years, have you ever felt grateful to just be able to zoom into a business meeting without having to move? The same principle applies to virtual open houses.
Planning can be a pain, and you risk losing potential clients because they just can’t make the time for an open house. A virtual date, on the other hand, is easier to block.
You can organize a day of sightseeing in an hour
At physical open houses, you need to see potential customers one at a time. Over the course of the day, you pile visits on top of each other, endlessly scrolling through the same prepared speech for a set of new faces.
On a virtual open house, on the other hand, you can host multiple potential customers on the same video call and address them simultaneously. If you have 100 attendees, for example, you’ll get the same result as 100 separate in-person visits for 1/100th of the work.
Security, security, security
Even in business, safety should come before sales. For one thing, the Department of Justice lists REALTOR® as a high-risk profession, which isn’t surprising when you come into contact with so many different people. It is not pleasant to imagine the worst, but prevention is better than cure.
More generally, COVID-19 is not behind us, and that makes gatherings in person, with people you’ve never met before, inherently risky. Safety and screening protocols are helpful, but a virtual open house will bypass that stress entirely.