Getting big in the real estate industry today means taking advantage of all the tools available and with Millennials and Gen Z driving demand in the housing market, social media cannot be left behind. YouTube is one of many platforms real estate agents can benefit from, but how do you turn your audience into a real business?
The industry pros below don’t just offer advice on marketing yourself as a realtor, they lead by example with YouTube channels that leave viewers wanting more.
1. Ryan Serhant
It’s no surprise that YouTube videos of Ryan Serhant parading through spectacular mansions have garnered tens of millions of views. As one of the most successful and famous real estate brokers in the world, Serhant achieved over $5 billion in sales while serving as the CEO of TIGHTENING. real estate brokerage. To top it off, Serhant is a bestselling author, podcast host, educator, and two-time Emmy nominee. He’s also set to share the secrets to massive growth during his keynote at this year’s annual HousingWire event in October.
Along with the luxury property video ads, Serhant’s YouTube channel also offers advice on dealing with anxiety in the real estate industry, learning to be confident, and managing your ego.
2. Tuning Cardone
Having made a name for himself as a major real estate YouTuber, Grant Cardone’s channel is a treasure trove of marketing tips, investing tips and inspirational content for others in the business. And there are good reasons to take what he says to heart. Cardone founded Cardone Capital, an investment company with $1 billion in assets.
3. LeAnn Henri
With a YouTube channel that showcases both her personality and her high caliber of real estate insight, LeAnn Henri has been making the most of the platform since 2009. Henri offers her audience a realistic portrait of a day in the life of a a real estate agent. in our turbulent real estate market, posting both the wins and losses of his career.
4. Mark J. Kholer
Mark J Kohler isn’t just a real estate investor, he’s also a CPA, lawyer, best-selling author, and video personality for Entrepreneur.com. Kohler is an expert in personal and small business tax law and he enthusiastically shares his wealth management prowess with real estate professionals who follow his channel.
Outside of his own channel, Kohler also guest-stars on videos for other real estate professionals like this video on the best tax strategies for real estate agents on the Marker Real Estate YouTube channel.
Ranked among the top 30 real estate agents on social media worldwide and number one on social media in Alberta and Calgary, Mike Shepard aims to help other real estate agents master the art of social media marketing.
With nearly 3 million views, his YouTube provides advice on everything from how to dominate as a realtor during a market shift to creating a step-by-step plan for realtors using YouTube. .
6. Jennifer Bergman
As a relative newcomer to the real estate industry, Jennifer Bergman uses her platform on YouTube to help up-and-coming real estate agents prepare for their new careers. From tips for the licensing exam to insight into the benefits in your first year, Bergman doesn’t lack professional confidence despite his relatively short time in the industry. And his audience can benefit from a healthy dose of positivity in his posts, making real estate’s tough days more manageable.
7. Katie Lance
If you want advice on the intersection of social media and real estate, Katie Lance’s YouTube channel has some actionable tips you can start using today. Lance has made a name for herself as a keynote speaker specializing in social media strategy and technology trends for real estate agents. She is also the CEO and owner of a social media consulting company, Katie Lance Consulting. His company focuses on helping tech start-ups, real estate brokerages and mortgage companies market themselves on social media to drive business.
It’s never too late for your business to take advantage of social media, and YouTube can be a creative and fun way to reach audiences you might otherwise miss. Now that you’ve taken inspiration from the realtors above, getting started on YouTube is as easy as signing up and posting your first clip.