In It To Win It With Corcoran’s Randi Ball • James Lane Post • Hamptons Culture & Lifestyle Magazine

Randi Ball is someone who has a very deep understanding of his surroundings, especially the people who revolve around his life. Having cocktails in Dopo La Spiaggia’s garden, the trials and triumphs of her life included many heartwarming stories that were shared in great detail as we learned her methodologies for getting through many seemingly impossible situations and how she got through it. found happily ever after as a devoted wife. , mother and dynamo agent at Corcoran. We learned how she navigates the industry with the precision of a detective, uncovering everything that could go wrong and deflecting situations that would otherwise derail other agents – ultimately making dreams come true for clients and clients.

Randy Ball. Photo by Ty Wenzel

Coming from the Madison Avenue advertising industry, she understands stressful environments. The pandemic, as we all know, has brought officers to their knees, as so many others clamored for homes, some unseen. For Ball, this is where she understands the area, to prioritize what she needs to do in order to not only get these people into a home, but into their dream home. Why did Ball jump through nearly impossible hoops to help clients and clients when many would have taken anything back then? Because they will and have become regular customers – but more importantly, she actually cares.

You have so many amazing homes in your inventory while many are struggling to get listings. What is your secret?

My business is relationship-based. My clients to whom I have sold homes also become clients when they are ready to trade properties. This has happened to me several times recently. I sold a home to a buyer in 2019 in the Amagansett Dunes and another opportunity came up that better suited the family’s needs, so he bought this one and we sold the other. The house he just bought was my list that never went on the market because I knew it was perfect for him as soon as I saw it. A property I sold in the Amagansett Lanes in 2020, I just traded it off market as well. My client decided after two years of drawing up plans and permits that he didn’t want to build so now we are looking for a turnkey house to buy. In both of these situations, my clients bought very well and their properties were appreciated even though they bought at the peak of the market.

Hamptons Real Estate
Randy Ball. Photo by Ty Wenzel

You are someone who dives deep into your client’s vision for themselves when selling their home. What is the process?

When it comes to sellers, I’m often the second or third agent to post an ad. In this case, I dig deep into what makes the property unique in terms of lifestyle and mark the property accordingly. I have to bring a fresh perspective and be creative. My background in advertising and marketing has proven invaluable to my thought process and understanding of human nature.

I believe in selling, not listing. Regarding listings, I do not accept any property that I do not believe in, at any cost. This approach provided me with a roadmap for success. Based on this, I get referrals. I rarely throw – it’s more of a meet and greet. I work very hard to ensure that the process of selling a home is as pleasant as possible for my clients. Emotions run high and managing a smooth transaction is a big part of my service. Empathy goes a long way.

Recently I had two really interesting situations with buyers. One from Los Angeles and one from Florida, who are under contract for major properties without seeing them in person. Again, it’s about relationships. I take the time to fully understand my clients and therefore they trust me. They also know that I am very picky and say no to most ads that pique their interest. I never recommend anything that I wouldn’t buy myself.

Interesting. When buying a house, what is your methodology for them?

When buying a home, my clients really try to visualize what they want their experience in the Hamptons to look like. It is an exercise that begins our journey together. Do they come to our East to socialize or relax? Are children a factor and if so, where do their friends live? Do they want to be close to town or do they dream of a big lawn? Life at sea or in the pool? I then dive into the price and start scouting. There’s a lot of two-way communication after our first outing together and through to closing and beyond. Very often the direction changes from the initial wishes, so I always introduce ready-made options. There are a lot of wonderful places in the east that might not be obvious options for them or me at first.

You have been dating builders for a long time. Does it help you in your business?

My husband is in the construction business, so I have extensive knowledge and a good sense of quality. During the pandemic, I wanted to renovate our house, a project we did together. I got rid of almost everything we owned and started all over again. Like a new bride! Based on this personal experience, I can help my clients see the potential when something isn’t perfect.

Speaking of the pandemic, it was truly a defining moment for my career. I worked 24/7 on rentals and sales. I was grateful to have so many things to take care of, but it was very stressful. I was and still am blessed to have the best support and administration team in the business. My family was incredibly supportive and gave me the space to do what I needed to do, which was to work harder than I ever thought possible. Being on the President’s Council for this year has been the highlight of my career.

Hamptons Real Estate
Randy Ball. Photo by Ty Wenzel

What is it about Corcoran that you joined the firm before everyone else?

Corcoran was an obvious choice for me and I never looked elsewhere. Coming from the city, I wanted a company that had great networking potential. It was also very important to be part of an organization with integrity. I was lucky to have a manager who always supports me and who can motivate me to be the best agent I can be. This business is a roller coaster ride. Ups and downs every day and the support of the company gets me over the finish line when I need guidance to navigate every potential hurdle along the way.

With all the panic going on, do you think the mortgage rate news will affect an area as affluent as the Hamptons?

Rising interest rates have not affected my business so far. In fact, most of my recent trades have been cash buyers. There’s no better place to put your money than Hamptons real estate if you buy smart. It’s all about location. You can also change a house but never the location.

How do you think the market will unfold for the last quarter of 2022? Predictions for 2023?

I think we all feel we’re only as good as our last deal. Maybe that’s what keeps most of us humble. The fourth quarter was super rewarding to get all my hard work from summer screenings contracted and closed. Work always comes first during the summer months. As for what will happen in 2023, it’s always hard to predict. I just have to stay focused and do my best for sellers and buyers and keep evolving to provide the best experience possible. When it comes to growing my own personal business, it comes down to nurturing existing and new relationships equally.

Do you sometimes miss the city? If so, what are you missing?

I lived full time in the East for thirteen years and never fail to live in the city. In fact, I can’t see myself living there anymore. Amagansett will hopefully always be the home base. I have everything I need here. My family, amazing friends, a career I love, and the beach. What’s missing, I can find online. I am an expert online marketer!

Randy Ball. Photo by Ty Wenzel

What exactly brought you to the Hamptons? Have you been here?

I’ve been coming here since high school “to play” and I knew back then that having my own home here was going to be a major life goal. I bought my house in 1999 as a second home and after several renovations it is so good. As we originally left town due to financial difficulties — lemons turned into lemonade. I reinvented myself into a happier person. I walk my dogs to the ocean every day and feel a sense of peace that I have never felt anywhere else. It has been the most magical place to raise my two sons who are now 14 and 18. I feel truly lucky to have been at the forefront of making this beautiful part of the world our family home.

What does work/life balance look like to you?

When it comes to work/life balance, the choice is often not mine. When the opportunity arises to sell a house or find a house, it takes priority. There is no choice for me. As one of my favorite clients always said, “we’re here to earn it”. Whenever possible, I like to exercise and spend time with friends. I have great friends! I like to read, watch a lot of TV (I’m a content junkie) and I have a bit of a travel bug. My eldest son has been studying in Paris for a year and I intend to take advantage of the situation.

Ball was photographed at the home of one of her dear clients, interior designer Elizabeth Dow. To learn more about Randi Ball and his incredible inventory, click here.

Ty Wenzel

Co-editor and contributor

Ty Wenzel began her career as a fashion editor at Cosmopolitan Magazine and fashion coordinator for Bloomingdale’s. She has also written for countless publications, including having published memoirs and written articles for The New York Times and The New York Post. She is an award-winning writer and designer and previously served as Marketing Director at The Independent Newspaper. She covers real estate, architecture and interiors for James Lane Post. Wenzel is also co-founder of the children’s meditation app, DreamyKid.



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