Thirty-two percent of respondents to a National Association of Realtors survey say they have been involved in buying or selling a property that had green features in the past year.
In an age when people are hyper focused on their homes and their livability due to the pandemic, properties with “green” or eco-friendly characteristics are attracting increasing interest among consumers, according to the National Association of Realtors.
The 1.4 million-member trade group has released its Real estate agents and sustainability report 2021 this week in honor of Earth Day. The report included the results of an online survey conducted in March that collected 5,048 real estate agents and has a margin of error of plus or minus 1.38 percent.
According to the report, 32% of those polled said they had been directly involved in buying or selling a property with green or eco-friendly features in the past 12 months, although the survey also found a lack of pay attention to these characteristics. While 36% of respondents said their multiple ad service had data fields for such features and 10% said their MLS didn’t, more than half – 54% – said they didn’t. the knowledge.
Of those whose MLS had green fields, 36% used them to promote green features, 25% highlighted energy information, and 13% cited green certifications, NAR said.
“An increasing number of consumers are looking for homes with features that are good for the environment and by extension good for their wallet by reducing utility expenses in the long run,” said Jessica Lautz, vice president of the demographics and behavior of NAR, in a declaration.
“The pandemic has led to an increased focus on wellness, and sustainability is an important variable in this overall equation for some people.
Yet in a market whose main feature is an intense inventory crisis, the green characteristics can be the icing on a cake that they don’t have. Just over half of respondents, 55%, said their customers were interested in sustainability, which is just less than 59% two years ago, who said their customers were “at least somewhat. interested in sustainability ”.
Just under two-thirds of respondents, or 65%, said promoting energy efficiency in ads was valuable, down slightly from 2019, when 69% said promoting energy efficiency in their advertisements “was very or somewhat useful”.
The vast majority of real estate agents surveyed, 82%, said properties with solar panels were available in their market and 40% said solar panels increased the perceived value of owning a home, while only 12 % said it reduced value. The others said the signs had no effect or that they didn’t know.
When asked if solar panels had an effect on time in the market, 40% said these homes spent no more or less time in the market, while 35% said it didn’t. was not clear.
When asked about the effect of a high performance home, which NAR defined as “a systematic approach to building science for home improvement that improves indoor comfort, health, operational efficiency and sustainability », On its dollar value, most respondents (57%) said they were not sure, while 22% said that such a house had a higher monetary value than other similar houses .
Just over a fifth of respondents, 22%, said there were tiny homes available in their market, while 60% said there were none. The rest did not know.
When it comes to homes with green certifications such as LEED (Leadership in Energy and Environmental Design), Energy Star or NGBS (National Green Building Standard), 45% of those surveyed said that these homes pass no more and no less than time to market while an almost equal share, 45 percent, said the effect on time to market was unclear.
Real estate agents surveyed were mixed about the impact of extreme weather events on their market. Almost identical parts were at least somewhat concerned because little or not at all concerned.
Home features that respondents believed were most important to customers included windows, doors and siding (39 percent); proximity to frequently visited places (38 percent); a comfortable living space (37 percent); utility bills and the costs of running a house (23%); and travel costs (15 percent), NAR said. Specific ecological features such as a smart home or renewable energy systems were less important.
A quarter of respondents, 25%, had customers who frequently or sometimes asked to see properties near public transportation, while 14% said that walking in a neighborhood was very important to their customers – the same proportion as two years ago.
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