SG Real Estate Industry Forms Real Estate Listing Alliance



The aim of the AfA is to improve the accuracy of property listings.

Singapore’s real estate industry and real estate portals have announced the formation of an Alliance for Action (AfA) on specific property listings.

The Singapore Estate Agents Organization, PropertyGuru and will co-lead the alliance, with PropNex, ERA, OrangeTee & Tie, Huttons Asia and SRI as members. The Council of Real Estate Agencies will support AfA as part of the real estate sector transformation map.

“The AfA on Accurate Property Listings seeks to provide a seamless, efficient and reliable real estate listing search experience for real estate consumers and their real estate agents. We are delighted that the various key players in the real estate industry are coming together and making their own. to improve the real estate transaction process for consumers and real estate agents, ”said executive director Lim Chee Hwee.

The AfA aims to develop a prototype digital platform to perform checks on the authenticity of a list of properties and assign a unique serial number to each property before it can be posted on the portals of registration. The AfA plans to design and build the prototype by mid-2022.

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